I have read a lot of books written by academias and business leaders. Ethics and moral values and behaviours are always one of the most important topics in their books. I have even did a subject in managerial ethics at university. However, I always doubt that the applications of ethics in real business situations.
Thursday, November 28, 2013
Sunday, November 24, 2013
As most businessmen know that marketing is an amazing tool to communicate with targeted customers with specific messages. Hopefully, these messages can some how influence customers to buy their products instead of their competitors. Therefore, sales volume is always a measurement of marketing practices.